“john gill amazing selling machine business and marketing courses online”

It’s because most marketing gurus teach the theory and not the facts. The truth is that marketing “theory” doesn’t always translate to sales and every business is going to react differently depending on the strategy

Amazon, for me, is as profitable as ever. I put in 2 years doing merchant fulfilled and now am about 14 months into FBA and sales are through the roof. I have an extremely high quality product with over 700 reviews on Amazon and it allows me to basically charge a premium on my product that